Recruitment Marketing Specialist

POSITION PURPOSE: Recruitment Marketing & Employment Branding ( remote location available)

The Recruitment Marketing Specialist plays a key role in supporting, creating, and executing marketing strategies to build and strengthen the employment brand and increase the number of candidates that Trinity Health receives for open positions. With a proven track record of using data to drive business results and a deep understanding of the recruiting and talent ecosystem, this position provides key Recruitment Marketing support to the Trinity Health Service Areas.


Knows, understands, incorporates, and demonstrates the Trinity Health Mission, Vision, and Values in behaviors, practices, and decisions.

Ensures consistency of the Trinity Employment brand to attract and recruit diverse top talent.

Creates and fosters a positive customer experience for applicants, serving as an ambassador for the assigned division, region and organization. 

Keeps apprised of industry trends and utilizes labor market information to ensure best in class candidate sourcing.  

Serves as a subject matter expert on Phenom People to assure compliancy with set standards. Provides assistance to local Service Area resources with content development and best practices for effective use of the tool.

Drives application growth by planning and optimizing activity between channels, including Job Boards (i.e. our Careers Page, etc.), Editorial/Advertorial Paid Social (Facebook, LinkedIn, etc.), and other resources as appropriate.

Provides social media and online community communication and support.

Develops email and text marketing strategies focused on our key Candidate Personas, and conversion tracking.

Continuously identifies, evaluates, and tests new channels, partners, and platforms.

Participates in planning, defining, and validating Trinity Health’s Talent Sourcing philosophy, strategy and approach, which includes encompassing programs, communication, vendor and technology usage. Recommends changes and enhancements to operational business processes and procedures.

Researches and recommends new candidate sourcing platforms on Social Media.

Prepares weekly and monthly reports on web traffic and ROI. Recommends sourcing plans, social media platforms based on analytics.

Places ads, updates postings, etc.

Plans and implements (including but not limited to making reservations, collecting or helping create collateral, creating a list of attended, booth set up, etc.) of Job Fairs and Recruiting events.

Manages recruitment marketing technology, researches and recommends new recruitment marketing technologies.

Creates and distributes internal/external recruiting collateral.

Works with Health Trinity Service Areas to guide, assist, offer expertise in recruitment marketing content for campaigns, events, special projects.

Manages, creates and publishes original, high quality content.

Creates and delivers training plans for new Recruitment Marketing Technology updates.

Manages system refinements and supports roll outs and additional functionality for current systems (Workday, Text Recruit, Phenom People, etc.).

Administers all recruiter social media accounts ensuring up-to-date content.

Creates a strong relationship with and works collaboratively with the Corporate Marketing Department(s) and Marketing colleagues.

Maintains knowledge of Trinity Health system employee benefits, salary structures, etc.  Provides candidate information related to culture and benefits, which promotes Trinity Health system as the employer of choice.

Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Trinity Health’s Organizational Integrity Program, Standards of Conduct, as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical, and professional behavior.


Must possess a comprehensive knowledge of recruitment marketing in a corporate setting, as normally obtained through a bachelor’s degree in Marketing, Business Administration, Advertising, Human Resources or related field, and five (5) years or more of experience in Recruitment Marketing, Social Media marketing, job board management; or an equivalent combination of education and experience.

Experience with a Recruitment Marketing Platform (i.e. Phenom People, Smashfly).

Must possess a fundamental understanding of website structure.

One (1) or more years of proven work experience as a Social media strategist preferred.

Familiarity with web design/graphics and publishing.

Must possess strong social media skills including the ability to build a strong network with social media industry professionals and influencers via social media to create a strong network.

Ability to continuously learn and seek personal and professional growth opportunities in the changing area of social media and build credibility with customers, peers, and team members

Strong interpersonal, consultative and relationship building skills in order to become an advocate for Trinity Health in social media spaces.

Must possess a solid understanding of social media metrics with the ability to interpret the results and take action to increase effectiveness of social media campaigns.

Must be proficient with Microsoft Office tools. Experience with Workday and TextRecruit preferred.

Must possess excellent written and verbal communication skills to develop relevant content topics to reach the targeted candidates and explain complex social media data in an understandable way to mixed audiences.

Must possess exemplary planning, organization, and time management skills to be able to manage multiple priorities and work in the fast-paced social media arena. Must have the flexibility to handle and prioritize completion of multiple tasks/projects in a timely and organized manner.

Must be comfortable operating in a collaborative, shared leadership environment.

Must possess a personal presence that is characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals, and values of Trinity Health.


Communicates frequently, in person and over the phone, with people in all locations on product support issues.  Hearing is needed for extensive telephone and in person communication.

Manual dexterity is needed in order to operate a computer keyboard.   

Must possess the ability to comply with Trinity Health policies and procedures. 

Must be able to travel to various Trinity sites or recruiting events as needed (15% to 20% of the time).