Marketing Specialist

Provides project management and analytical support for marketing initiatives, utilizing skills that include project initiation, coordination, and measurement; marketing plan creation; tactical execution, and related management of creative and other marketing and business plan deliverables, research, data collection, presentation and report formulation. Develops and maintains data resources and databases for internal marketing use and for required external reporting. Facilitates segmentation strategy to advance the philosophy of targeted and direct marketing. Supports execution of retail health care operating strategies. Coordinates aspects of corporate directed brand development and related strategies. Interprets data based on industry knowledge and converts data into information for management decision-making.

ESSENTIAL FUNCTIONS

Knows, understands, incorporates and demonstrates the mission, vision and values of Trinity Health in leadership behaviors, practices and decisions. Performs tasks as a member of the Military and Veterans Health Department Team member, and an affiliated Marketing team member, at the direction of the VP Military and Veterans Health and Marketing Department leader. Manages and organizes marketing projects, integrating appropriate data resources and other inputs and coordinating work with other staff, as necessary. Manages, develops and executes marketing, public relations and media plans for communicating the Military and Veterans Health program and Trinity Health hospital services, programs and activities. Assumes responsibility and accountability for drafting and editing of external publications, and coordination of mailings of Military and Veterans Health publications, brochures, newsletters and flyers. Works with Military and Veterans Health and RHM leaders to develop marketing plans and proactively contribute to success and outreach strategies. Assists with brand development, related customer research and brand strategy execution. Conducts qualitative and quantitative research, data collection and analyses for system, regional and local Marketing processes. Proactively identifies and maintains information resources in support of key strategic initiatives. Understands the concepts of Customer Relationship Management (CRM) and facilitates the integration of data to provide a longitudinal, loyalty-based view of customer relationships. Knows and uses related volume and financial data to establish calculations for Return on Investment (ROI) of marketing and planning initiatives. Coordinates marketing projects and manages associated creative executions, especially those focused on specific customer personas and targeted/direct marketing. Supports the integration of the customer contact center and web portal into marketing strategy and customer retention and acquisition. Uses segmentation to facilitate the development of inpatient, outpatient and non-patient (retail) strategies to drive volume and margin to specific lines of business. Maintains a market-based mentality to identify and recommend opportunities in areas of potential health care growth. Facilitates project work associated with related Marketing advisory panels and work teams, especially RHM marketing teams and leaders. Facilitates project management associated with implementation of the Trinity Health Military and Veterans Health program deliverables. Recommends system-wide information needs and external marketing vendor data system requirements.  Assists in vendor management and contract maintenance, including communication with key internal constituencies regarding these data systems. Interfaces as needed with vendors to resolve service and product issues. Participates effectively and efficiently as a member of a team demonstrating strong communication skills and taking accountability for assigned tasks with a high degree of independence and self-direction. Creates ad hoc special in-depth projects as requested to support the Military and Veterans Health program, RHM leaders, and corporate management. Synthesizes internal and external information as needed, working collaboratively with other Trinity Health departments. Performs other activities in support of department objectives, as assigned. Maintains a working knowledge of applicable Federal, State and local laws/regulations; the Trinity Health Integrity and Compliance Program and Code of Conduct; as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.

WORKING RELATIONSHIPS

Works closely with all department staff.  Interfaces regularly with other System support staff to build resources and relationships that support improved data collection and analysis.  Regularly engages with MO and subsidiary staff to respond to requests and relay/obtain information on specific projects.

MINIMUM QUALIFICATIONS

Advanced knowledge of marketing as normally obtained through completion of a Bachelor’s degree in Business, Marketing, Health Administration or related field or an equivalent combination of education and experience.  Master’s degree preferred. Three to five years of experience in marketing, planning and data analysis within a large health care organization or consulting environment. Expert use of spreadsheet, project management, database, presentation and document composition software with the ability to integrate various elements of each. Ability to quickly learn new software or  other data tools independently, as needed. Familiarity with segmentation software applications, such as Medstat’s Market Expert or Solucient’s Household View.  Must demonstrate strong analytical skills, producing high-quality output that is complete, accurate and suitable for distribution to high-level audiences. Excellent written and verbal communication skills that reflect the professionalism of the Military and Veterans Health department. Capacity for high production output and management of multiple projects and shifting deadlines.  The ability to prioritize tasks and to meet deadlines is essential.  Must be skilled in project management, including selecting appropriate inputs, scheduling the project process, integrating project elements and  drafting recommendations based on research findings and analysis. Must possess experience in supporting the development of environmental, competitive and other strategic studies, including the analysis of assumptions and the interpretation of data results. Must be familiar with key issues in military, Veterans and commercial healthcare and have the ability to relate their impact to Military and Veterans Health leaders, RHM leaders, and system office leaders. Must possess a personal presence that is characterized by a sense of honesty, integrity and caring as well as the ability to inspire and to motivate others to promote the philosophy, mission, vision, goals and values of Trinity Health.

PHYSICAL AND MENTAL REQUIREMENTS AND WORKING CONDITIONS

Ability to commit necessary time and effort to meet deadlines. My require travel to various Trinity Health sites.

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification.  They are not to be construed as an exhaustive list of duties so assigned.